Advertise before purchasing for yourself ads will be useful to get some knowledge about advertising and advertising effectiveness. It is desirable to understand the advantages and disadvantages of traditional and new media advertising, to get acquainted with the theory of marketing communications. This will allow more intelligently communicate with advertisers, get better advertising and enhanced ‘return’ on their money. This will help presented below book. A. Rep’ev.
Wise advertiser. The book is devoted to the laws that live advertising and advertising business in the modern world. On examples of advertising campaigns, commercials and other promotional materials the largest manufacturers of the author considers the problem of creativity, originality, advertising, and finally its effectiveness. The publication is addressed to both the advertising and its customers. The author – Alexander Rep’ev – one of the most experienced Advertisers in our country. Like any true artist, he not only shares with the reader tips, skills and instructive history, but also conveys his own attitude to their work, as the most interesting to do in the world – both creatively, time consuming and very human. Reading a book like this rite of initiation – initiation into the mysteries of the profession and its special spirit.
Ogilvy on Advertising. All efforts Advertising can be reduced to the effects on the mind of the consumer. Attract attention, to impress, to put the memory – that’s the goal of any advertising appeal. To achieve this, we can act on a hunch, but you can apply to the research and experience. That’s about it narrates in his book, David Ogilvy – one of the patriarchs of the advertising industry, founder of advertising agency Ogilvy & Mather, with an annual turnover in excess of $ 10 billion, the classic theory of advertising, a recognized ‘best copywriter of the world’, a person included in the French Magazine list of the giants who have made the most significant contribution to the world’s industrial revolution, along with Adam Smith, Thomas Edison, Karl Marx, J. D. Rockefeller Sr. and others. Presented in the book ‘theoretical’ tenets of advertising effectiveness, combined with the experience of their practical application make the book and science-based, and useful in terms of practice. K. Hopkins. Scientific Advertising. An acknowledged master, the genius of sales, Hopkins spent many years in the maelstrom of advertising. He has hundreds of dizzyingly successful advertising campaigns. He was a consummate copywriter. He ran Many brands, prosperous today. He personally invented and developed numerous methods of selling advertising. In the book ‘Scientific Advertising’ he systematized and summarized its phenomenal experience. The author explains in detail and popular, how to make the ads really effective, consistently describes all stages: from the collection of baseline data through the media planning to develop the advertising message. According to the author, most important – is artfully combine the creativity of employees of advertising agencies, in-depth study of the needs and demands of end users and technical requirements “of the customer.