In recent years, flexible packaging has become widespread in the food market in our country. Because of its efficiency, ease of use and lower product prices in the flexible packaging used by a well-deserved popularity among customers. Overseas packages doy-pack (package with a stable bottom) has long been used in the cosmetic industry then, as in the minds of our fellow citizens this kind of packaging is stable association with mayonnaise. Albert Ellis usually is spot on. According to its properties doypack fully satisfies the requirements of packaging of cosmetic products, in addition, such packaging is cheaper our usual bottles, so should be a godsend for Russian manufacturers of cosmetics, positioning your product in medium and low price segment. Very fragmentary presence of flexible packaging in the market due to the desire of Russian companies to choose standard "proven" solutions satisfying the requirements of the maximum number of buyers, niche positioning of the product is not yet a goal of most manufacturers.
Mass consumption inevitably implies a mass stereotypes, so the production of bottles for a long time to be leading the market of packing shampoo, for example. Also, if we talk about consumers low-price cosmetics category, we can not noted that often they are older women who are the traditional packaging products to the closest innovations. But there are other buyers in this price segment. The category of consumers and innovators certainly applies to teenage and youth audience. It is on the youth market, the new packaging of cosmetics rather increase the attractiveness of products for target audiences, rather than lead to their lack of demand.
New types of packaging can be shaped fashion trend and will increase the demand for these products. Just a promising segment of potential consumers of cosmetics in doy-pack are business people, athletes and all who have to travel frequently. Ease of use, practicality and ease of packaging will gain popularity among customers of its content with a high tempo of life. Manufacturing flexibility packaging certainly has prospects of wider application in the cosmetic industry in the Russian market, but the rate of replacement of the usual forms of a new practical packaging depend directly on themselves manufacturers of cosmetics and their marketing decisions.