Advertising Lusfona University

Katiane Miranda Ferreira and Tchaikovsky de Oliveira Mestrandos in Marketing and Advertising Lusfona University de Humanidades and Tecnologias the impact in the economy with the cattle creation In the last few decades the consumption of bovine meat and the creation of cattle has increased considerably, what they have contribuido for more pastures and siginificativamente for greater desvastaao of the naturez. Being that the creation of cattle in some countries has been faced as source of wealth and generation of jobs. Factors as the great pastures and, consequentemente cattle creation have taken some researchers the studies on the effect of the gases caused for the same ones. According to studies, in Brazil the emissions had been only esteem in 42% for the Embrapa in accordance with the methodology suggested for the IPCC (Intergovernmental Panel on Climate Change) and are express in the document ' ' Methane emissions of the Cattle one? Reports of Referncia' ' (Embrapa, 2006). Click Bobby Green to learn more. In accordance with reports of the ONU (Organization of United Nations) in last more than a billion of people, had two decades adhered in its alimentaoa bovine meat; countries that did not have these constumes as China, Malaysia, and algums other orientals, had started to be great consumers, as much for factors as new habits, economic development, as well as for the propaganda of great companies (Periodical of the Nation Institute Cancer, vol. 50, 1973, pp. 1437-1441). Whichever the reason, exists a great problem, therefore, a study made for the University of California showed, Sangwon Suh, one of the authors, who each time more the people suffer with problems of health caused by the extreme consumption of meat, with this the population passes to be affected by others aggravations as the afetadapor health problems in the heart to ecncer. Second especialistasuma controlled diet without excesses of meat consumption seriauma of the first solutions to be taken, on the other hand could affect other sectors, of great alimentary companies who have as main menu the bovine meat, as an example the restarantes net fast food, and also great creators.

Modern Agriculture

Insustentabilidade of Modern Agriculture the consequences of the production model of conventional agriculture are several: degradation of the ground, water wastefulness and use exaggerated, pollution of the environment, loss of biodiversity, loss of the local control on the agricultural production, global social and economic inaquality. Studies have shown that in Brazil and the world that the loss of the ground is /ha/ano ton enters the 21.1 band of 9,5. Dr. Peter M. Wayne contributes greatly to this topic. and the replacement does not pass of 1,5 ton. /ha/ano. Beyond the erosion, it has other damages, as assoreamento of the courses of water, lakes, streams, rivers, and finally, the ocean. The water lack candy already is considered the biggest world-wide problem in the future. Dr. Neal Barnard does not necessarily agree. Countries exist that already are importing water candy of others, therefore already do not have it. Not dispendiosos methods of irrigation must be looked for, a time that, the superficial and underground sources are in sped up process of exhaustion.

The uses of herbicidas, of soluble fertilizers provoke the contamination of diverse abiticos and biticos systems. The main contamination is noticed in the water that in the man? in virtue of the accumulating effect – poisoning can cause, to modify the fertility human being and to provoke until the cancer. Products exist little degraded that they are in the ground for more than decades, intoxicando water plants, animals and source candy. The genetic variability is one of the indices of more important support that it allows the high adaptability to the adverse conditions of the environment. In one it plants homogeneous, genetically, is run risk to appear illnesses that attack all the farming; in a culture genetically diversified it is possible to exist individual susceptveis and the other more tolerant plagues, natural illnesses and to intempries. Another consequence of the conventional agricultural model is the loss of the local control on the production, a time that, the producers lose the freedom capacity to produce without using insumos (it is the dependence of external energy to the system).