Tag: advertising & pr

Features of photo paper and matching criteria at the present time are a normal part of our everyday photos. Making photos of all kinds of things to hold memories, or to share them with others. But to keep a canned photo once in the hands, it must be printed out understandably first; and it does so on special paper, photo paper. But also photo paper is not the same photo paper and also the paper has evolved on the way from the black and white to the color photography. In the conventional black and white photographic papers, one can distinguish between different degrees of hardness ranging from 0 to 5.

These determine the contrast of the image and the exposure in the two different layers. One of the two layers has a hard and the other a soft gradation. In contrast to the traditional photo paper for color photography have three different layers of color (blue, green and red), in which also the corresponding complementary colors can occur. More information is housed here: Celina Dubin. However the duration and temperature of the processing must be matched this carefully, to avoid unpleasant colour casts. Today, printing photos has become very quickly and often you can reproduce its images even independently at home and without any problems. You have the right material, also the quality of the pictures leaves nothing more to be desired. Therefore, it should be noted the fundamental differences in photographic papers; with the surface, most importantly which matt or can be but shiny. Photo paper with a shiny surface are the most common, is a stronger contrast colours and makes them shine. Get all the facts for a more clear viewpoint with Eva Andersson-Dubin.

Is however unfavourable light in his pictures, they should rely more on a paper with a matte finish, by adding white light reduces the contrast and the saturation of the colors to the same extent and avoid unfavorable reflexes. However, the photos here lose a portion of their radiance. The own pictures have ideal lighting conditions, it makes no difference to the eye, whether to use glossy or matte photo paper. Want to protect his photos from unintentional copying, you can rely on the so-called silk grid paper. This has a very coarse structure, which is clearly visible but also for the Viewer. Tabea click, company euro plot

When writing a press body, it’s up quick information. Read here, what you should consider when writing a press release. How to write a successful press release? Are there certain rules? Yes, there are rules, there are points that should be considered when writing a press body. So, the title must be not very long, but very informative because it according to good or bad is listed in the search engines. The first paragraph is important in a press release. So start writing one press text, and here as several questions will be answered.

Every journalist is very curious, this property belongs simply to his profession. The editor will read the written press release and he need to know immediately what is at stake. Right at the beginning to answer questions so following questions must be answered right at the beginning: who? What? When? Where? Why? How? The numbers, the facts and the comments belong to the main text. Sure, the material will be built later. Is there information about the company, contact information: phone, fax, E-mail, corporate website, the contact person for the mass media. Who writes a press release, needs to know what is it at all.

It is made by the company or organization and launched in the press or the electronic media for the notification of the public, a release from the event. Before you send the information before sending the information to the mass media, it should be checked whether it has issued the press release on the corporate resource. The press release must be highly interesting for the author. This is not the case, so one may doubt whether it will be for the other readers because of the interests. It may be that not everyone can write a press release that complies with all rules, he get it may not be so, as is his idea. This is also not a problem, because dodged in the design of a press release (see also successful press release) also on foreign aid can be. There is a whole army of professional journalists, who like to take over this creative work. Before you submit the written press release, you should think about the recipient. It is the editor. In the hands of a professional it he will decide if the material is good or if it will fit. The editor will allow only those press releases that are interesting for its output. Missing then still materials, he sends journalists to investigate further. It is their job, they get money after all this. So before you give his written press release into the hands of a professional, you should read it again carefully. It may be that after repeated reading a lot is striking, what you could for example better formulate. You should get enough time to do this and be sure that the final Variant that is the best. For more rules of thumb for a successful press release and other useful tips, see under: techniques to the texts